One of PARAGRAPH’s 2016 New Years Resolutions was to find ways to share some of our favorite tools and techniques with the brand strategy community.
And what better place to start than the beginning: The Discovery Workshop. For years, PARAGRAPH has been facilitating Discovery Workshops with clients as a first step in our brand strategy assignments. They’ve been extremely helpful at aligning entire teams around a clear objective and identifying the key opportunities for a brand.
So we’ve set out to turn our Discovery Workshops into a worksession-in-a-box that anyone can use on their own brands. In the coming months, we’ll be refining and productizing our Discovery Workshops and launch them via a Kickstarter campaign later in the year. Stay tuned!